Choose your objective
Facebook breaks down their ad system into different campaigns depending on what your business goals are.

Brand awareness
Introduce your brand to a new audience.
Traffic
Drive traffic to a specific page or site.
App installs
Get users to install your app.
Lead generation
Generate leads into your sales funnel.
Conversions
Get people to perform a specific task.
Reach
Promote your message to as many people as possible.
Engagement
Reach a wide audience and build page likes and engagements.
Video views
Get more users watching your video.
Messages
Encourage your audience to contact you via Facebook Messenger.
Catalog sales
Show your products via Facebook Ads.
Get results with Facebook advertisements
You can lead a horse to water, but you can't make it drink. This can often be the case with websites. So, you've got ads funneling users to your website, but nobody is clicking your call-to-action buttons or filling out your forms. Frustrating.
Facebook lead ads have a solution to that very problem,
by bringing your CTA or form straight into their newsfeed. You can build a relationship with your potential customer without them ever leaving Facebook.
Ads for every occasion
Photo ad
The most common type of Facebook ad, weaved into the newsfeed.
Video ad
Auto-playing video ads catch attention and break the infinite scroll.
Right column ad
These show in the right column of the news feed on Facebook desktop.
Carousel ad
Showcase up to 10 side-scrolling cards with photos or products.
Dynamic product ads
Remind users of products they've already looked at on your website.
Slideshow ads
Get results using photos to tell more of your story without investing in video.
Collection ads
Display collections of products as an attractive shopping experience.
Instant experiences
These are full screen interactive ads that combine features of all the previous ad types.