Google Ad services
Google, arguably, has the largest audience online. Not only do they dominate the web search industry, they also provide services that most people online use daily, like GMail and YouTube. That's why the advertising services they provide are so effective.
What's the best route for my business?
Google Search ads
Search ads work best when you're offering a solution to a problem your customer might have. For example, someone searches for car repair in Aberdeen, if your garage is listed in the search ads as a desirable solution, you've put your best foot forward - ahead of your competition.
Google Display ads
Display ads work differently, they're shown on websites your potential customers are viewing. Trying to solve a problem to then get a lead isn't going to work, as it's more of a casual glance than a burning need. These types of ads are better for building authority in your area or brand awareness.
Be the answer they need, when they need it
Google Search ads are all about targeting problems via keywords related to your business and being there to offer the solution when your potential customers ask Google.
We can help you devise a strategy for how best to approach this type of ad campaign, and build the right landing page to convert clicks into leads.
Businesses make, on average, £2 for every £1 invested in Google Search ads and that's why it's so important to invest the right way to meet and exceed that average.
Earn trust, become an authority in your field and build brand awareness with Google Display ads
Google Display ads can be misunderstood as the 'long game', but that's not the case. Building awareness of your brand on websites, blogs and apps increases the likelihood of your lead-generating search ad's being effective. They're the perfect pair for each other.
Offering insights that will enrich customer decision-making builds trust, trust that will be returned in loyalty later down the line. Google Display ads are displayed on over 2 million different websites, ensuring you can reach your audience anywhere.
Put your product centre stage
Besides your website, if you have products to sell then there's no better place to showcase them than Google's search results. Shopping ads show your products with a photo and price and puts your items in front of the the right audience.
