Having a blog can bring meaningful traffic to your website, showcase your knowledge and help your users.

As much as the content of the blog will be your main focus, there's another big thing to consider.

The blog name!

What should you take into consideration while naming your blog?

What's your niche?

Blogging has been popular for a while, so there's a pretty wide selection of blogs for readers to choose from.

This is why you have to ensure that you stand out.

What is it that makes you different?

Who is it that you're appealing to?

Your blog name should set the mood for the content you'll be producing and should be alluring to those interested in your niche. 

Who's going to read it?

So, you know your niche, who's it going to attract?

The reader demographics will play a role in naming your blog, as you want to appeal to the right people.

If you have a finance blog aimed at working professionals, you may want the name to be more straightforward and serious.

While a blog on video games may have a little more fun with its name, as it will be targeting younger people.

Is your blog just for fun, or built into your brand?

When you are writing a personal blog in your free time, you only have to consider what you're writing about, but it's a different story if it's for your business.

Your blog name has to fit in with your brand's identity.

A great example of this is LADbible, which has a range of different blogs.

One is SPORTbible, with sports news and stories, the name still fits into their branding and is recognisable.

You want readers to recognise your business from your blog, so a related name is a good plan.

Make sure it's easy to spell and pronounce

Word of mouth is one of the most powerful marketing tools you have.

It's free and much more authentic for the recipient, as it's a genuine recommendation from those they know or online.

This is why you have to ensure that people can spell or pronounce your blog name, how can they recommend it or talk about it if they can't understand what it's called?

You should be able to understand what the blog is about from its name, so make sure they can understand what it says in the first place.

Research!

The final step is just to research, everything.

Research competitors, your target audience, your brand tone and identity, and every single aspect of your blog.

It seems excessive, but they do say knowledge is power.

It is always best to be fully prepared and completely understand the environment you are entering.

The more you know, the easier success will be.

If you need help running a blog for your business, our marketing team can help.

Get in contact for a chat.