Staying up-to-date with social media trends and events is key when it comes to getting the advantage over your competitors.

One of the biggest trends we've seen recently is TikTok usage, along with the effect it's had on other platforms.

Think about YouTube Shorts, Instagram Reels, Facebook Watch...

All of them accommodate short videos, inspiration taken from TikTok and it's success.

The platform has changed the way that video content is consumed, this includes any social media marketing you have been doing.

Brand personality

Many brands caught on early and started using TikTok to promote their products and services, while many have used it to establish a brand personality and connect with their audience.

It's optimised for short, casual and fun videos allowing brands to be a bit more human.

TikTok's algorithm aims to boost new creators, so if you want to grow your audience organically, it's a great place to start.

Viral sounds and trends

The key to success on TikTok is being vigilant. If you use viral sounds and join in with trends, then gaining visibility is achieved more easily than it would be on other social media platforms, such as Facebook or Instagram.

If you haven't made a TikTok account or have not been creating content for your business, then now is the time to jump on the bandwagon.

Watch our video on setting up your TikTok account and the basic navigation of the app.

If you need help with your marketing, contact us at mediachimps to see how we can help you.